Nathalie Kyriakou
Vice President of Marketing and Communications at Nolos
Nathalie Kyriakou is a marketing and communications leader with over 20 years of experience turning ideas into meaningful impact. She has worked across technology, finance, and consumer goods, always driven by the goal of making a difference in people’s lives. In her current role as Vice President of Marketing and Communications at Nolos, she leads initiatives that protect families, simplify legal and financial services, and provide wider access to essential tools. Outside her professional duties, she actively supports community efforts that strengthen families, encourage education, and offer important resources.
Early Life and Education
Nathalie was born in Beirut and grew up in a trilingual household speaking English, French, and Arabic. Being raised in a culturally diverse environment allowed her to connect naturally with people from varied backgrounds. This skill would later play a significant role in her professional life.
She earned her Bachelor of Business Administration from HEC Montréal and began her professional career in 2004 as Marketing and Communications Manager at Groupe Deschênes. In this role, she learned to craft a brand’s voice, build its reputation, and align marketing strategies with wider business objectives.
Growth in Marketing Roles
In 2010, Nathalie joined Rogers Communications in Montréal as a Senior Marketing Specialist. She worked on major acquisition and retention campaigns for consumer services, gaining experience in campaign execution, media planning, and creative storytelling.
In 2013, she moved to Beiersdorf, the company behind Nivea, as Marketing and Digital Manager. She managed national advertising campaigns, public relations initiatives, and brand ambassador programs, while using digital channels to improve visibility and strengthen brand awareness in the Canadian market.
Achievements in Financial Services
In 2015, Nathalie transitioned into financial services, becoming a Financing Mortgage Advisor at La Capitale (now Beneva). Over five years, she was recognized for her ability to guide clients through important financial decisions with honesty and clarity. She earned the distinction of being one of the Top Financial Mortgage Performers for three consecutive years and one of the Top Mortgage Sales Performers for two straight years.
Her approach was centered on trust and long-term relationships, ensuring that clients felt informed, supported, and confident in their decisions.
Leading Marketing and Communications at Nolos
In March 2022, Nathalie was appointed Vice President of Marketing and Communications at Nolos, a LegalTech and FinTech company based in Montréal. Nolos is focused on making legal and financial services more affordable, accessible, and easy to understand, especially for families in Quebec.
In her position, she leads the company’s brand strategy, positioning, and communications. She has been instrumental in defining Nolos’s voice and tone so that all communications reflect the organization’s mission and values. Her work includes managing marketing campaigns that promote services such as digital wills, estate planning, and financial tools. These campaigns are designed to educate, empower, and help people protect their families, homes, and assets.
Work Philosophy
For Nathalie, the purpose of her work is to make a difference, whether on a small or large scale. She is committed to helping families understand the importance of legal and financial planning, beginning with essentials like having a legal will. She believes that providing education on legal rights and economic matters is one of the most effective ways to create lasting change.
Her philosophy is grounded in trust, empathy, and clarity. She believes legal and financial services should be straightforward and free from unnecessary complexity. At Nolos, she ensures every message aligns with the company’s mission, always keeping in mind that behind each decision is a family looking for reassurance and protection.
Her fluency in English, French, and Arabic enables her to connect with Quebec’s diverse communities directly and authentically, allowing Nolos’s message of accessibility, education, and empowerment to reach a broad audience.
Recognition and Career Highlights
Throughout her career, Nathalie has earned recognition for delivering results while maintaining a focus on impact. At La Capitale (now Beneva), she was named among the top financial mortgage performers for three consecutive years and among the top mortgage sales performers for two straight years.
She has worked on national marketing campaigns for major brands like Nivea and Rogers, balancing creative strategy with measurable outcomes. At Nolos, her strategic leadership has helped establish a brand identity that emphasizes clarity, trust, and relevance, positioning the company as a leader in providing accessible legal and financial services to Quebec families.
Community Engagement
Nathalie’s dedication to service extends beyond her corporate work. She supports projects that help people access resources to protect their families and plan for the future. She is active in her community and church, where she values meaningful relationships and genuine connections.
Her approach to community involvement reflects her belief in kindness, empathy, and the importance of family.
Personal Life and Interests
Family remains central to Nathalie’s life and work. They are her primary source of inspiration and balance. She values time spent with loved ones and maintains close personal connections.
Her interests include traveling, swimming, sailing, and reading, especially books on leadership, branding, and personal growth. She believes life is about building strong connections, sharing experiences, and finding meaning in both major milestones and everyday moments.
Early Life and Education
Nathalie was born in Beirut and grew up in a trilingual household speaking English, French, and Arabic. Being raised in a culturally diverse environment allowed her to connect naturally with people from varied backgrounds. This skill would later play a significant role in her professional life.
She earned her Bachelor of Business Administration from HEC Montréal and began her professional career in 2004 as Marketing and Communications Manager at Groupe Deschênes. In this role, she learned to craft a brand’s voice, build its reputation, and align marketing strategies with wider business objectives.
Growth in Marketing Roles
In 2010, Nathalie joined Rogers Communications in Montréal as a Senior Marketing Specialist. She worked on major acquisition and retention campaigns for consumer services, gaining experience in campaign execution, media planning, and creative storytelling.
In 2013, she moved to Beiersdorf, the company behind Nivea, as Marketing and Digital Manager. She managed national advertising campaigns, public relations initiatives, and brand ambassador programs, while using digital channels to improve visibility and strengthen brand awareness in the Canadian market.
Achievements in Financial Services
In 2015, Nathalie transitioned into financial services, becoming a Financing Mortgage Advisor at La Capitale (now Beneva). Over five years, she was recognized for her ability to guide clients through important financial decisions with honesty and clarity. She earned the distinction of being one of the Top Financial Mortgage Performers for three consecutive years and one of the Top Mortgage Sales Performers for two straight years.
Her approach was centered on trust and long-term relationships, ensuring that clients felt informed, supported, and confident in their decisions.
Leading Marketing and Communications at Nolos
In March 2022, Nathalie was appointed Vice President of Marketing and Communications at Nolos, a LegalTech and FinTech company based in Montréal. Nolos is focused on making legal and financial services more affordable, accessible, and easy to understand, especially for families in Quebec.
In her position, she leads the company’s brand strategy, positioning, and communications. She has been instrumental in defining Nolos’s voice and tone so that all communications reflect the organization’s mission and values. Her work includes managing marketing campaigns that promote services such as digital wills, estate planning, and financial tools. These campaigns are designed to educate, empower, and help people protect their families, homes, and assets.
Work Philosophy
For Nathalie, the purpose of her work is to make a difference, whether on a small or large scale. She is committed to helping families understand the importance of legal and financial planning, beginning with essentials like having a legal will. She believes that providing education on legal rights and economic matters is one of the most effective ways to create lasting change.
Her philosophy is grounded in trust, empathy, and clarity. She believes legal and financial services should be straightforward and free from unnecessary complexity. At Nolos, she ensures every message aligns with the company’s mission, always keeping in mind that behind each decision is a family looking for reassurance and protection.
Her fluency in English, French, and Arabic enables her to connect with Quebec’s diverse communities directly and authentically, allowing Nolos’s message of accessibility, education, and empowerment to reach a broad audience.
Recognition and Career Highlights
Throughout her career, Nathalie has earned recognition for delivering results while maintaining a focus on impact. At La Capitale (now Beneva), she was named among the top financial mortgage performers for three consecutive years and among the top mortgage sales performers for two straight years.
She has worked on national marketing campaigns for major brands like Nivea and Rogers, balancing creative strategy with measurable outcomes. At Nolos, her strategic leadership has helped establish a brand identity that emphasizes clarity, trust, and relevance, positioning the company as a leader in providing accessible legal and financial services to Quebec families.
Community Engagement
Nathalie’s dedication to service extends beyond her corporate work. She supports projects that help people access resources to protect their families and plan for the future. She is active in her community and church, where she values meaningful relationships and genuine connections.
Her approach to community involvement reflects her belief in kindness, empathy, and the importance of family.
Personal Life and Interests
Family remains central to Nathalie’s life and work. They are her primary source of inspiration and balance. She values time spent with loved ones and maintains close personal connections.
Her interests include traveling, swimming, sailing, and reading, especially books on leadership, branding, and personal growth. She believes life is about building strong connections, sharing experiences, and finding meaning in both major milestones and everyday moments.
